The US midsize segment fell below 1 million in 2021 and fell one other 16 percent by September as consumers migrate to crossovers and other light trucks.
“While the dynamics are changing and the segment isn’t any longer as powerful because it was once, it stays necessary to the industry and to Honda, which was the backbone of this category,” said Stephanie Brinley, associate director, S&P Global Mobility.
Accord sales within the US fell 30 percent to 122,214 this 12 months through October. With the venerable Civic and more recently the sub compact HR-V crossover, the Accord stays a key entry point into Honda a brand for a lot of American households.
“The difficulties with selling the Accord within the last two years are as much about external aspects because it is concerning the lack of competitiveness or the strength of the Accord,” said Brinley.
Accord ranks second within the midsize automotive rating behind the Camry, in response to Automotive News Data Center. The Camry is in first place with 214,403 US deliveries between 2022 and September, and the Nissan Altima is in third with sales of 106,122.
Honda Accord 2023 updates are designed to maintain it competitive. When it goes on sale in January, it’s going to proceed to supply buyers a sporty and practical package with a spacious interior but updated styling.