‎COI by Coi Leray on Apple Music


Coi Leray has been the subject of conversation since she popped on the scene together with her 2021 remix hit “No More Parties” featuring Lil Durk, which became a staple on playlists and radio alike. Whether it’s about her freestyling skills, her body, or her lyrical prowess, her critics at all times had something to say, questioning whether the Recent Jersey rapper’s profession was built on viral TikTok hits or if she had longevity within the rap game. Coi channeled those comments into her 2022 debut album Trendsetter, where she addressed her naysayers and skeptics. Nonetheless, on her self-titled sophomore LP, she’s able to put all the pieces behind her and show the world why she’s here to remain.

“So, this journey, I feel like even just self-titling it COI, I need people to know all the pieces that’s nearly me,” she tells Apple Music’s Ebro Darden. “I feel like I actually have to tap every subject. I’m going through a lot, I at all times write through experience.” On the album opener, “Bitch Girl,” Leray invites listeners into her world, where she boasts about her successes and the way nothing will stop her upward trajectory within the music scene. “Wanna know my next move? Just realize it’s a chess move/They be sending threats but I am unable to hear you on the jet, boo,” she swaggers over a pitched-down sample of the 1977 Hall & Oates classic “Wealthy Girl.”

Leray levels up from her debut each lyrically and sonically, with artists Saucy Santana, Lola Brooke, Skillibeng, Giggs, and David Guetta joining her. Across the album’s 16 tracks, Coi delivers melodic verses over a large number of genres, from rap (“No Angels,” “Bops,” “Phuck It”) to rock (“Black Rose”) to pop (“On My Way,” “My Body,” “Get Loud”), reggae (“Radioactive”), and dance (“Make My Day”). Although COI is full of primarily bouncy, energetic beats and carefree, boastful bars, Leray gets vulnerable on closing track “Come and Go,” where she throws away her cool-girl persona and ruminates on who inside her circle is loyal to her.

On the diary-like song “Man’s World,” Leray details her tumultuous relationship together with her father and fellow rapper Benzino over a sample of the James Brown hit “It is a Man’s, Man’s, Man’s World.” “I get very vulnerable, I feel like,” she says. “I would not say it is a letter to my dad, but it surely’s more like an open journal. And just as an alternative of social media and things like that, it’s about putting it within the music. I mastered telling my truth without hurting anybody and having the ability to just still be very positive while doing it. Yeah, it’s demanding. But step one is forgiving. And I needed to forgive my father no matter what we have been through.”

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