Miller Lite and TerraZero Technologies Inc. join forces to prepare an after party on the roof of the Decentraland Metaverse Music Festival


Miller Lite and TerraZero Technologies Inc.vertically integrated technology company Metaverse, proceed cooperation on Meta Lite bar ” by hosting After Party on Decentralized Metaverse Music Festival.

FROM November 10this – November 13thisandparticipants can come and luxuriate in musical entertainment in Meta Lite BAr, which is able to now include newly added garage and concert hall on the roof. The featured artists are: Devault, Wuki, WobblebugWin and WooElohim, Plukoand Autograph.

With one other artist performing on a regular basisMeta Lite bar may also offer unique Metaverse to wear every evening an after-party that Web3 users can gather during a music festival. Each item shall be give players a latest approach to share Miller’s Time with old and latest friends in each real and virtual worlds.

After Party represents the following level of versatility to Miller Lite’s Metaverse and Web3 strategies. The Meta Lite Bar premiered on the Big Game in 2022, followed by activation with J Balvin later this yr. Now, with the After Party, the Metaverse experience has been reinvented for the third time, showing how one construct may be an eternally green approach to grow communities and excite Miller, the artists, and the long run of the Web.

Miller Lite brings people together to taste great beer, and our goal at Meta Lite Bar is exactly sameregardless that the beer may be pixelated,” says Anna Pando, Marketing director for Miller Lite. Continuing to construct our presence on Web3 With TerrazeroinWe hope to bring Metavers more Miller time and meaningful experiencesto me and provides to our drinkers latest, addictive a approach to connect with one another. “

Ryan Kieffer, TerraZero Chief Metaverse Officer believes in multi longevityprogressive activation, “Our partnership with Miller Lite continues to display how a brand can activate within the Metaverse and Web3 space with a unified approach throughout the calendar yr. For this reason the event specifically, we we were in a position to strategically collaborate with more artists, attracting a various community of fans to Metaverse. Purposeful and methodical branding is the important thing to long-term success, and Miller’s approach has remained place on.”

TerraZero Chief Experience Officer (CXO) Brandon F. Johnson sees After Party as a way for artists to partner with brands like Miller Lite to be anywhere, anytime. “Miller Lite takes their position to create an incredible entertainment experience. With Metaverse, an artist may be on the road, publish content and convey their likenesses to life in unique experiences for his or her fans, all at the identical time – keeping fans and artists connected “all the time up up to now” with brands like Miller Lite. “It’s Miller’s Time” within the Metaverse now results in limitless creativity possibilities”.

Players can jump into the running “Meta Lite Bar” in Decentralized in www.decentraland.orgcoordinates ___ from November 10 to November 132022.

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