Homeward Cuts 25% Of Staff In Second Round Of Layoffs


The ability buyer previously cut 20 percent of its staff in August. The cuts come because the broader real estate industry grapples with soaring mortgage rates and slowing sales.

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Austin-based power buyer Homeward announced Wednesday that it’s cutting staff in what’s now its second round of layoffs this yr.

Tim Heyl

Founder and CEO Tim Heyl announced the cuts in a blog post and email Wednesday, writing that “we can be parting ways with 25 percent of our Homeward team.” The post added that additional employees can be furloughed, while still others can be moved into latest positions, though Heyl didn’t mention what number of individuals can be impacted by such changes. Heyl further explained the necessity for cuts by noting that “we — and lots of other corporations — are entering a difficult time” and that the market has “continued to evolve beyond our initial expectations.”

The cuts come about three months after Homeward previously laid off 20 percent of its staff. The corporate also cited a shifting market when announcing those layoffs.

Heyl didn’t say what number of total employees can be leaving the corporate in Wednesday’s announcement of the newest cuts. Nonetheless, the last round of cuts left the corporate with roughly 480 staff. Twenty-five percent of that number can be 120 — which is in regards to the same variety of cuts Homeward made within the previous round of layoffs.

The corporate didn’t immediately reply to Inman’s request for added information Wednesday.

Employees leaving Homeward will receive severance, two months of medical insurance and other incentives.

The layoffs come as a bruising yr in real estate nears its conclusion. Though expectations were brilliant on the outset of 2022, the Fed’s efforts to tamp down inflation led to rapidly rising mortgage rates. Those rates eventually surpassed 7 percent — higher than almost anyone predicted in late 2021 — and in response home sales have slowed way down. Fannie Mae is now forecasting national home price drops within the near future, and a slew of real estate executives recently predicted the slowdown would last through 2023.

The result has been many hundreds of job losses in the actual estate sector this yr. The losses began within the mortgage industry, but have since spread to brokerages resembling Compass and Keller Williams in addition to tech giants including Zillow and Opendoor.

Multiple power buyers that compete with Homeward have also cut employees. They include Ribbon, Knock and Orchard. Power buyers face something of a singular challenge within the cooling market because their value proposition was that they might make consumers more competitive with money offers. However the slew of recent layoffs within the sector suggests that, with competition for homes way down, fewer consumers feel the necessity to take power buyers up on their offers.

Still, even with the layoffs Heyl expressed optimism Wednesday about Homeward’s future. In his blog post, he said that the corporate has experienced “2.5x year-over-year revenue growth,” and he argued that “to those staying, we now have a brilliant future ahead of us at Homeward.”

“Since Homeward’s inception, our vision has been to make home buying and selling more straightforward and accessible,” Heyl wrote. “I do know today is incredibly tough, but our mission stays unchanged.”

Email Jim Dalrymple II

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